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Marketing research : an applied orientation / Naresh K. Malhotra

By: Material type: TextTextPublisher: New York, NY : Pearson, [2019]Copyright date: ©2010Edition: Seventh EditionDescription: xxvi, 958 pages ; 29 cmISBN:
  • 9789361594489
Subject(s): DDC classification:
  • 658.83 MAL 2025
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Item type Current library Call number Status Date due Barcode
Book IILM-LR 658.83 MAL 2025 (Browse shelf(Opens below)) Available 10017
Book IILM-LR 658.83 MAL 2025 (Browse shelf(Opens below)) Checked out 18/04/2026 10018

Revised edition of the author's Marketing research, c2010.

Includes bibliographical references (pages 781-823) and index.

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