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Marketing research : an applied orientation /

Malhotra, Naresh K.,

Marketing research : an applied orientation / Naresh K. Malhotra - Seventh Edition. - xxvi, 958 pages ; 29 cm

Revised edition of the author's Marketing research, c2010.

Includes bibliographical references (pages 781-823) and index.

ISBN: 9789361594489

Subjects--Topical Terms:
Marketing research.
Marketing research--Methodology.

Dewey Class. No.: 658.83 MAL 2025

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