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Brands & the brain : how to use neuroscience to create impactful brands / Arvind Sahay.

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Material type: Text

TextSeries: IIM Ahmedabad business booksPublisher: Gurugram : Penguin Business, an imprint of Penguin Random House, 2022Description: viii, 352 pages : illustrations (black and white) ; 20 cmContent type:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IILM-LR	658.407124 SAH 2022 (Browse shelf(Opens below))	Available		9795
Book	IILM-LR	658.407124 SAH 2022 (Browse shelf(Opens below))	Available		9796

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Previous	658.40712 WHE Developing management skills for Europe	658.40712 WHE Developing management skills for Europe	658.407124 SAH 2022 Brands & the brain : how to use neuroscience to create impactful brands /	658.407124 SAH 2022 Brands & the brain : how to use neuroscience to create impactful brands /	658.40714 SLO Lateral Thiniking Skills	658.408 AGA Corporate Social Responsibility in India	658.408 BAX Corporate social responsibility	Next

Includes bibliographical references (pages 316-352).

Also available as an e-book.

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