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Brands & the brain : how to use neuroscience to create impactful brands /

Sahay, Arvind,

Brands & the brain : how to use neuroscience to create impactful brands / Brands and the brain Arvind Sahay. - viii, 352 pages : illustrations (black and white) ; 20 cm. - IIM Ahmedabad business books .

Includes bibliographical references (pages 316-352).

ISBN: 9780143452614

LCCN: 2022328753

Subjects--Topical Terms:
Neuromarketing.
Product management.
Consumers' preferences.
Decision making.

Dewey Class. No.: 658.407124 SAH2022

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