Brands & the brain : how to use neuroscience to create impactful brands / Arvind Sahay.
Material type:
TextSeries: IIM Ahmedabad business booksPublisher: Gurugram : Penguin Business, an imprint of Penguin Random House, 2022Description: viii, 352 pages : illustrations (black and white) ; 20 cmContent type: - text
- unmediated
- volume
- 9780143452614
- Brands and the brain
- 658.407124 SAH2022
- Also available as an e-book.
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Book | IILM-LR | 658.407124 SAH 2022 (Browse shelf(Opens below)) | Available | 9795 | ||
| Book | IILM-LR | 658.407124 SAH 2022 (Browse shelf(Opens below)) | Available | 9796 |
Browsing IILM-LR shelves Close shelf browser (Hides shelf browser)
| 658.40712 WHE Developing management skills for Europe | 658.40712 WHE Developing management skills for Europe | 658.40712 WHE Developing management skills for Europe | 658.407124 SAH 2022 Brands & the brain : how to use neuroscience to create impactful brands / | 658.407124 SAH 2022 Brands & the brain : how to use neuroscience to create impactful brands / | 658.40714 SLO Lateral Thiniking Skills | 658.408 AGA Corporate Social Responsibility in India |
Includes bibliographical references (pages 316-352).
Also available as an e-book.
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