MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01047cam a2200277 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
22450566 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250703142708.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220303t20212018ii b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2020513994 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789391028558 |
| Qualifying information |
(paparback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
IILM-LR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.10954 SIN 2018 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Singh, Ritu |
| Titles and words associated with a name |
(Ad-crafter), |
| Relator term |
author. |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Stark raving ad |
| 245 12 - TITLE STATEMENT |
|---|
| Title |
A history of Indian advertising : |
| Remainder of title |
in ten-and-a-half chapters* : *(or Stark raving ad) / |
| Statement of responsibility, etc. |
Ritu Singh. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Gurugram, India : |
| Name of producer, publisher, distributor, manufacturer |
Hachette Book Publishing India Pvt. Ltd, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 276 pages ; |
| Dimensions |
20 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"First published in 2018 as Stark raving ad: a giddy guide to Indian ads you love (or hate) by Hachette India."--Title page verso. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
|---|
| Additional physical form available note |
Also available as an e-book. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Television advertising |
| Geographic subdivision |
India. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| Geographic subdivision |
India. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
India |
| General subdivision |
History. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
| Suppress in OPAC |
No |
