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A history of Indian advertising : in ten-and-a-half chapters* : *(or Stark raving ad) /

Singh, Ritu (Ad-crafter),

A history of Indian advertising : in ten-and-a-half chapters* : *(or Stark raving ad) / Ritu Singh. - xxviii, 276 pages ; 20 cm

"First published in 2018 as Stark raving ad: a giddy guide to Indian ads you love (or hate) by Hachette India."--Title page verso.

Includes bibliographical references.

ISBN: 9789391028558

LCCN: 2020513994

Subjects--Topical Terms:
Television advertising--India.
Communication in marketing--India.
Advertising--History.--India

Dewey Class. No.: 659.10954 SIN 2018

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