Marketing theory : (Record no. 13803)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00628nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250517105847.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250517b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354641206 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IILM-LR |
| Transcribing agency | IILM-LR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 SHE 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N. |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing theory : |
| Remainder of title | Evolution and Evaluation of Schools of Marketing Thought |
| Statement of responsibility, etc. | Sheth, Jagdish N |
| Medium | eng |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | John Wiley & Sons Inc, |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 264p. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Source of heading or term | Marketing theory |
| Personal name | Parvatiyar, Atul |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Source of heading or term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Uslay, Can |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IILM-LR | IILM-LR | 02/05/2025 | Purchased | 879.00 | 658.8 SHE 2022 | 9765 | 17/05/2025 | 900.00 | 02/05/2025 | Book |