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Marketing theory : Evolution and Evaluation of Schools of Marketing Thought

Sheth, Jagdish N.

Marketing theory : Evolution and Evaluation of Schools of Marketing Thought eng Sheth, Jagdish N - New Delhi: John Wiley & Sons Inc, 2022 - 264p.

ISBN: 9789354641206

Subjects--Personal Names:
Parvatiyar, Atul

Subjects--Facted Index Terms:

Dewey Class. No.: 658.8 SHE 2022

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