| 000 | 00718cam a2200229 i 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260331104843.0 | ||
| 008 | 260331b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9781529781212 _q(paperback) |
||
| 040 | _cIILMLR | ||
| 082 | 0 | 0 | _a658.802 EGA 2023 |
| 100 | 1 |
_aEgan, John, _d1952- _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing communications / _cJohn Egan. |
| 250 | _aFourth edition. | ||
| 264 | 1 |
_aLos Angeles : _bSAGE, _c[2023] |
|
| 300 |
_a415 pages : _billustrations ; _c26 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aAdvertising. | |
| 942 |
_2ddc _cBK _h658.802 EGA 2023 _n0 |
||
| 999 |
_c14015 _d14015 |
||