000			02114cam a2200277 a 4500
001			16873635
003			OSt
005			20250826142704.0
008			110715s2012 nju b 001 0 eng
010			_a 2011029938
020			_a9781118113363 _qhardback : acid-free paper
020			_a9781118113363 _qhardback : acid-free paper
040			_cIILMLR
082	0	0	_a658.80019 DOO 2012
100	1		_aDooley, Roger, _d1952-
245	1	0	_aBrainfluence : _b100 ways to persuade and convince consumers with neuromarketing / _cRoger Dooley.
260			_aHoboken, N.J. : _bJohn Wiley, _cc2012.
300			_axviii, 286 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. 265-277).
520			_a"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"-- _cProvided by publisher.
650		0	_aNeuromarketing.
650		0	_aMarketing _xPsychological aspects.
650		0	_aAdvertising _xPsychological aspects.
650		0	_aConsumers _xPsychology.
942			_2ddc _cBK _n0
999			_c13885 _d13885