000			02768cam a2200313 i 4500
001			23348108
003			OSt
005			20250812152455.0
008			231012s2024 maua 001 0 eng
010			_a 2023046078
020			_a9781647826253 _q(hardcover)
040			_cIILMLR
042			_apcc
050	0	0	_aHD30.2 _b.G687 2024
082	0	0	_a658.4/038 _223/eng/20231227
100	1		_aGovindarajan, Vijay, _eauthor.
245	1	0	_aFusion strategy : _bhow real-time data and AI will power the industrial future / _cVijay Govindarajan, Venkat Venkatraman.
264		1	_aBoston, Massachusetts : _bHarvard Business Review Press, _c[2024]
300			_avi, 214 pages : _billustrations ; _c25 cm
500			_aIncludes index.
505	0		_aPart one: when steel meets silicon -- The industrial past is prologue -- Digital upstarts vanquished consumer giants -- Industrial giants are striking back -- Four battlegrounds -- Part two: vectors of value -- The battle of brilliant machines -- The race for remarkable services results -- The showdown of smart systems -- The clash of custom solutions -- Part three: conquering the fusion frontier -- Fusion principles and practices.
520			_a"Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, computing power, and artificial intelligence, things are changing-fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-a-kind playbook that will help companies combine what they do best-create physical products-with what digitals do best-use algorithms and artificial intelligence to parse ginormous, interconnected datasets-to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust real-time insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Or else they'll fall on the wrong side of the next great digital divide. Fusion Strategy is the way forward"-- _cProvided by publisher.
650		0	_aInformation technology _xManagement.
650		0	_aBig data _xMaanagement.
650		0	_aArtificial intelligence.
700	1		_aVenkatraman, Venkat, _eauthor.
776	0	8	_iOnline version: _aGovindarajan, Vijay. _tFusion strategy _dBoston, Massachusetts : Harvard Business Review Press, [2024] _z9781647826260
942			_2ddc _cBK _h658.4038 GOV 2024 _n0
999			_c13869 _d13869