| 000 | 00721cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 15129426 | ||
| 003 | OSt | ||
| 005 | 20250712152306.0 | ||
| 008 | 080107s2009 njua b 001 0 eng | ||
| 020 | _a9789367138199 | ||
| 040 | _cIILM LR | ||
| 082 | 0 | 0 |
_a658.8 KOT 2025 _222 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller. |
| 250 | _a17th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2009. |
||
| 300 |
_a1 v. (various pagings) : _bcol. ill. ; _c29 cm. |
||
| 336 |
_atext _btxt |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | _aKeller, Kevin Lane | ||
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c13838 _d13838 |
||