| 000 | 01097cam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 22683295 | ||
| 003 | OSt | ||
| 005 | 20250627165130.0 | ||
| 008 | 220707s2022 ii a b 000 0 eng | ||
| 010 | _a 2022328753 | ||
| 020 |
_a9780143452614 _q(paperback) |
||
| 040 | _cIIL-LR | ||
| 082 | _a658.407124 SAH2022 | ||
| 100 | 1 |
_aSahay, Arvind, _eauthor. |
|
| 245 | 1 | 0 |
_aBrands & the brain : _bhow to use neuroscience to create impactful brands / _cArvind Sahay. |
| 246 | 3 | _aBrands and the brain | |
| 264 | 1 |
_aGurugram : _bPenguin Business, an imprint of Penguin Random House, _c2022. |
|
| 300 |
_aviii, 352 pages : _billustrations (black and white) ; _c20 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 490 | 0 | _aIIM Ahmedabad business books | |
| 504 | _aIncludes bibliographical references (pages 316-352). | ||
| 530 | _aAlso available as an e-book. | ||
| 650 | 0 | _aNeuromarketing. | |
| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aConsumers' preferences. | |
| 650 | 0 | _aDecision making. | |
| 942 |
_2ddc _cBK _n0 |
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| 999 |
_c13825 _d13825 |
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