000			02100cam a22002535i 4500
001			21350444
003			OSt
005			20250618125637.0
008			200103s2020 cau 000 0 eng
020			_a9798890264510 _q(paperback)
040			_beng _cIILM LR
082			_a610.696CHA2023
100	1		_aChaudhari, Gauri, _eauthor.
245	1	4	_aThe perfect pill : _b10 steps to build a strong healthcare brand / _cGauri Chaudhari.
250			_a1.
263			_a2002
264		1	_aThousand Oaks : _bSAGE Publishing, _c2020.
300			_apages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520			_a"'How can I build my brand when it is just a me-too?' is the quintessential question asked by every health care professional in India. With over a hundred brands of the same kind and a plethora of patented yet very similar molecules, brand building and creating a competitive advantage are challenging in the Indian health care industry. The Perfect Pill propagates a robust, 10-step, health care brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in the book help in establishing an ultimate win-win situation for patients, doctors, and sales and marketing teams. 'Indian pharmaceutical Industry is rightly called the pharmacy of the world. Brand is fundamental and patient is at the center of what we do in this industry. This book is timely and puts focus on patient insights, which is key in taking forward the agenda of value creation both for patients and companies. The Perfect Pill will be a useful book for all interested in the health care space and will serve as thought starter for making a real difference in this sunrise sector.' Sudarshan Jain Secretary General, Indian Pharmaceutical Alliance and Former MD, Abbott Healthcare Gauri Chaudhari is the Co-founder of Brand Innerworld, the health care brand-building consultancy"-- _cProvided by publisher.
942			_2ddc _cBK _h610.696CHA2023 _n0
999			_c13818 _d13818