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082			_a658.15224NAT
100			_aNath, Dhruv
245			_aThe Earnicorns _bStories of Rare Profitable Unicorns
260			_aGurugram _bPenguin Randonhouse India _c2024
300			_a312p.
520			_aIt is an accepted fact that Internet-related businesses are largely loss making. Dhruv Nath uncovers the secrets of four highly respected Internet giants which defy this trend boldly. The book narrates the story of four market leaders: Naukri.com, Zerodha, Zoho and Dream11, and how these companies managed to become profitable and stay that way. These are stories about phenomenal companies and their equally phenomenal founders. How Zoho transformed rural Tamil Nadu, by recruiting young boys and girls who could not afford to go to a decent college. And nurturing them into becoming star programmers. Nithin Kamath, the outstandingly humble founder of Zerodha, who shocked the nation by charging absolutely no brokerage from investors. Sanjeev Bikhchandani, who started Naukri.com from the servant’s quarters above his father’s garage, using second-hand computers and furniture. And subsequently, grew the business to a point where they have an unbelievable 70 per cent share of the market for white-collar jobs. Harsh Jain of Dream11, who built a roaring fantasy sports platform when everyone advised him not to.
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