000			02169cam a22003018i 4500
001			21785680
003			OSt
005			20250325143508.0
006			m |o d |
007			cr |||||||||||
008			201020s2021 nju o 001 0 eng c
010			_a 2020046416
020			_z9781119668510 _q(hardback)
040			_aIILM LR _beng _cIILM LR _erda
082	0	0	_a658.8 KOT 2021 _223
100	1		_aKotler, Philip, _eauthor.
245	1	0	_aMarketing 5.0 : _btechnology for humanity / _cPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan.
264		1	_aHoboken, New Jersey : _bWiley, _c[2021]
300			_a206 p.
336			_atext _btxt _2rdacontent
500			_aIncludes index.
520			_a"Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets and customer behavior: Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as Everything as a Service, Physical/Digital business models. His solution to integrating these challenging forces is Technology for Humanity--finding ways to use technology to advance Customers' non-material needs, and satisfy material desires in ways that also uplift the human spirit, and honor larger human goals, such as justice and environmental protection. Marketers are struggling to cope with the digital transformation of business and the changing behavior of customers. Marketing 5.0 explains how marketers can use technology to address customers' deepest needs, and make a difference."-- _cProvided by publisher.
650		0	_aMarketing.
650		0	_aTechnology.
700	1		_aKartajaya, Hermawan, _d1947- _eauthor.
700	1		_aSetiawan, Iwan, _eauthor.
942			_2ddc _cBK _n0
999			_c13513 _d13513