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1.
Brands & the brain : how to use neuroscience to create impactful brands / Arvind Sahay. by Series: IIM Ahmedabad business books
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Gurugram : Penguin Business, an imprint of Penguin Random House, 2022
Other title:
  • Brands and the brain
Availability: Items available for loan: IILM-LR (2)Call number: 658.407124 SAH 2022, ...

2.
Brainfluence : 100 ways to persuade and convince consumers with neuromarketing / Roger Dooley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley, c2012
Availability: Items available for loan: IILM-LR (2)Call number: 658.80019 DOO 2012, ...

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