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1.
Brands & the brain : how to use neuroscience to create impactful brands / Arvind Sahay. by Series: IIM Ahmedabad business books
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Gurugram : Penguin Business, an imprint of Penguin Random House, 2022
Other title:
  • Brands and the brain
Availability: Items available for loan: IILM-LR (2)Call number: 658.407124 SAH 2022, ...

2.
Elephants and cheetahs : the beauty of operations / Saral Mukherjee. by Series: IIM Ahmedabad business books | India's bestselling business books series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Gurgaon, Haryana, India : Portfolio/Penguin, an imprint of Penguin Random House, 2021
Availability: Items available for loan: IILM-LR (1)Call number: 658.5 MUK 2021.

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