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Results of search for 'au:"Kapferer, JN"'
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Kapferer, JN
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1.
The New Strategic Brand Management Advanced insights & Strategic thinking
by
Kapferer, JN
Edition:
5th
Material type:
Text
Language:
English
Publication details:
Kogan Page
2012
Availability:
Items available for loan:
IILM-LR
(6)
Call number:
658.8343 KAP, ..
.
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2.
Luxury Strategy Break the rules of marketing to build luxury brands
by
Kapferer, JN
Edition:
2nd.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
United Kingdom
Kogan Page Limited
2012
Availability:
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(1).
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