TY  - BOOK
AU  - Egan,John
TI  - Marketing communications
SN  - 9781529781212
U1  - 658.802 EGA 2023 
PY  - 2023///]
CY  - Los Angeles
PB  - SAGE
KW  - Communication in marketing
KW  - Marketing
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -