TY  - BOOK
AU  - Robert, W Palnmatier
AU  - Sridhar, Shrihari
TI  - Marketing strategy	: based on first principles and data analytics
SN  - 9781352011463
U1  - 658.802 PAL 2021	 
PY  - 2021///
CY  - London: 
PB  - Bloomsbury	
ER  -