TY  - BOOK
AU  - Bijapurkar, Rama
TI  - Custmer in the Boardroom: 	: crafting customer-based business strategy 
SN  - 9780143461302
AV  - 658.4012	BIJ 2012 
PY  - 2012///
CY  - Gurgram: 
PB  - Penguin Random House India 
ER  -