TY  - BOOK
AU  - Singh,Ritu
TI  - A history of Indian advertising: in ten-and-a-half chapters* : *(or Stark raving ad) 
SN  - 9789391028558
U1  - 659.10954 SIN 2018 
PY  - 2018///
CY  - Gurugram, India
PB  - Hachette Book Publishing India Pvt. Ltd
KW  - Television advertising
KW  - India
KW  - Communication in marketing
KW  - Advertising
KW  - History
N1  - "First published in 2018 as Stark raving ad: a giddy guide to Indian ads you love (or hate) by Hachette India."--Title page verso; Includes bibliographical references; Also available as an e-book
ER  -