Singh, Ritu (Ad-crafter),
A history of Indian advertising : in ten-and-a-half chapters* : *(or Stark raving ad) /
Ritu Singh.
- xxviii, 276 pages ; 20 cm
"First published in 2018 as Stark raving ad: a giddy guide to Indian ads you love (or hate) by Hachette India."--Title page verso.
Includes bibliographical references.
9789391028558
2020513994
Television advertising--India.
Communication in marketing--India.
Advertising--History.--India
659.10954 SIN 2018