TY  - BOOK
AU  - Sahay,Arvind
TI  - Brands & the brain: how to use neuroscience to create impactful brands 
T2  - IIM Ahmedabad business books
SN  - 9780143452614
U1  - 658.407124 SAH2022 
PY  - 2022///
CY  - Gurugram
PB  - Penguin Business, an imprint of Penguin Random House
KW  - Neuromarketing
KW  - Product management
KW  - Consumers' preferences
KW  - Decision making
N1  - Includes bibliographical references (pages 316-352); Also available as an e-book
ER  -