Sahay, Arvind, <br/><br/>
Brands & the brain :  how to use neuroscience to create impactful brands / 
 Brands and the brain 
Arvind Sahay. 
 - viii, 352 pages :  illustrations (black and white) ;  20 cm. 
 - IIM Ahmedabad business books .
<br/><br/>Includes bibliographical references (pages 316-352). 
<br/><br/>
<br/><br/><label>ISBN: </label>9780143452614 
<br/><br/><label>LCCN: </label>2022328753 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Neuromarketing.<br/>Product management.<br/>Consumers' preferences.<br/>Decision making.
<br/><br/><label>Dewey Class. No.: </label>658.407124 SAH2022