TY  - BOOK
AU  - Yildirim, Gokhanband 
AU  - Kubler, Raoul
TI  - Applied Marketing Analytics Using R: Using R
SN  - 9781529768725
U1  - 658.4032YIL2023 
PY  - 2023///
CY  - London: 
PB  - Sage Publishers
KW  -  
ER  -