TY  - BOOK
AU  - Sheth, Jagdish N. 
AU  - Uslay, Can
TI  - Marketing theory: Evolution and Evaluation of Schools of Marketing Thought 
SN  - 9789354641206
U1  - 658.8 SHE 2022 
PY  - 2022///
CY  - New Delhi: 
PB  - John Wiley & Sons Inc
KW  - Parvatiyar, Atul
KW  - Marketing
ER  -