Sheth, Jagdish N. Marketing theory : Evolution and Evaluation of Schools of Marketing Thought eng Sheth, Jagdish N - New Delhi: John Wiley & Sons Inc, 2022 - 264p. ISBN: 9789354641206 Subjects--Personal Names: Parvatiyar, Atul Subjects--Facted Index Terms: Dewey Class. No.: 658.8 SHE 2022