Saad, Gad.

The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature / by Gad Saad. - Amherst, N.Y. : Prometheus Books, 2011. - 374 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Consumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school.

9781616144296 (alk. paper)

2010052000


Consumer behavior.
Conspicuous consumption--Moral and ethical aspects.
Consumers--Psychology.
Evolutionary psychology.

339.47 SAA 2011