The perfect pill : (Record no. 13818)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02100cam a22002535i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 21350444 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250618125637.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200103s2020 cau 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9798890264510 |
| Qualifying information | (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | IILM LR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 610.696CHA2023 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaudhari, Gauri, |
| Relator term | author. |
| 245 14 - TITLE STATEMENT | |
| Title | The perfect pill : |
| Remainder of title | 10 steps to build a strong healthcare brand / |
| Statement of responsibility, etc. | Gauri Chaudhari. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2002 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Thousand Oaks : |
| Name of producer, publisher, distributor, manufacturer | SAGE Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | pages cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "'How can I build my brand when it is just a me-too?' is the quintessential question asked by every health care professional in India. With over a hundred brands of the same kind and a plethora of patented yet very similar molecules, brand building and creating a competitive advantage are challenging in the Indian health care industry. The Perfect Pill propagates a robust, 10-step, health care brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in the book help in establishing an ultimate win-win situation for patients, doctors, and sales and marketing teams. 'Indian pharmaceutical Industry is rightly called the pharmacy of the world. Brand is fundamental and patient is at the center of what we do in this industry. This book is timely and puts focus on patient insights, which is key in taking forward the agenda of value creation both for patients and companies. The Perfect Pill will be a useful book for all interested in the health care space and will serve as thought starter for making a real difference in this sunrise sector.' Sudarshan Jain Secretary General, Indian Pharmaceutical Alliance and Former MD, Abbott Healthcare Gauri Chaudhari is the Co-founder of Brand Innerworld, the health care brand-building consultancy"-- |
| Assigning source | Provided by publisher. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Classification part | 610.696CHA2023 |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IILM-LR | IILM-LR | 16/06/2025 | Purchased | 595.00 | 610.696CHA2023 | 9789 | 18/06/2025 | 600.00 | 16/06/2025 | Book | |||||
| Dewey Decimal Classification | IILM-LR | IILM-LR | 16/06/2025 | Purchased | 595.00 | 610.696CHA2023 | 9790 | 18/06/2025 | 600.00 | 16/06/2025 | Book |