MARC details
| 000 -LEADER |
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| fixed length control field |
03484cam a22003018i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
23623909 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250517104949.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240329s2024 mau 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781647826277 |
| Qualifying information |
(hardcover) |
| 040 ## - CATALOGING SOURCE |
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| Language of cataloging |
eng |
| Transcribing agency |
IILMLR |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.5 |
| Item number |
.A27 2024 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Edition information |
23/eng/20240514 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Abraham, Mark |
| Titles and words associated with a name |
(Partner at BCG), |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Personalized : |
| Remainder of title |
customer strategy in the age of AI / |
| Statement of responsibility, etc. |
Mark Abraham and David C. Edelman. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1111 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston, Massachusetts : |
| Name of producer, publisher, distributor, manufacturer |
Harvard Business Review Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2024] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
258p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The personalization advantage -- Part I: the promises of personalization -- Empower me -- Industry spotlight: travel -- Know me -- Industry spotlight: financial services -- Reach me -- Industry spotlight: retail -- Show me -- Industry spotlight: fashion and beauty -- Delight me -- Industry spotlight: health care -- Building personalization through smart integration -- Industry spotlight: B2B distribution and technology -- Part II: leading the transformation -- Expanding roles in the c-suite -- Measuring impact -- Navigating risk and privacy -- Competing on personalization -- Personalization of the future. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Research shows that the vast majority of consumers want personalized experiences, and a select few companies are rising to the challenge. These personalization leaders build trusted relationships with millions of customers across channels and engage with them at every step throughout their journey. They are rethinking their operations and unleashing the creativity of their teams-combined with the power of AI and technology-to fine-tune each successive interaction, delighting customers in the process. Most companies, though, are not doing personalization well, leading to wasted money, squandered effort, and missed expectations. To be done effectively, personalization must be a critical element of your organization's strategy. Personalized is a playbook to deliver true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe the Five Promises of Personalization that companies must live up to: Empower Me: Understand each customer's unique needs and decide how to best help them; Know Me: Win customers' trust and permission to securely use their data to improve their experience; Reach Me: Reach out to the right customer, in the right channel, at just the right moment; Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI; Delight Me: Design new ways of working and processes to speed up the velocity of continuous improvement and make a customer's experience feel magical. With detailed examples across industries-including retail, health care, banking, B2B, technology, fashion, and travel-this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Artificial intelligence. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Edelman, David C. |
| Fuller form of name |
(David Carl), |
| Dates associated with a name |
1961- |
| Relator term |
author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Abraham, Mark (Partner at BCG). |
| Title |
Personalized |
| Place, publisher, and date of publication |
Boston, Massachusetts : Harvard Business Review Press, [2024] |
| International Standard Book Number |
9781647826284 |
| Record control number |
(DLC) 2024002912 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
| Suppress in OPAC |
No |
