Strategic communication : campaign planning /
Mahoney, James,
Strategic communication : campaign planning / James Mahoney. - Second edition. - xvi, 278 pages : illustrations ; 25 cm
Includes bibliographical references (pages 244-250) and index.
What this book is about -- The nature of strategic communication -- Communication strategy and business planning -- Elements of a communication strategy -- Analyzing organizational communication needs -- Why target publics matter -- Setting the compass: communication goals and objectives -- Planning effective messages -- Reaching target publics: the role of communication pathways -- Communication tools: the things we do -- Managing a strategic communication plan -- Evaluating strategic communication plans -- Strategic communication counselling.
This book deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues.
9781032329734
Communication.
Communication planning.
Business communication.
Management.
Business communication.
Communication.
Communication planning.
Management.
658.45 MOH 2016
Strategic communication : campaign planning / James Mahoney. - Second edition. - xvi, 278 pages : illustrations ; 25 cm
Includes bibliographical references (pages 244-250) and index.
What this book is about -- The nature of strategic communication -- Communication strategy and business planning -- Elements of a communication strategy -- Analyzing organizational communication needs -- Why target publics matter -- Setting the compass: communication goals and objectives -- Planning effective messages -- Reaching target publics: the role of communication pathways -- Communication tools: the things we do -- Managing a strategic communication plan -- Evaluating strategic communication plans -- Strategic communication counselling.
This book deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues.
9781032329734
Communication.
Communication planning.
Business communication.
Management.
Business communication.
Communication.
Communication planning.
Management.
658.45 MOH 2016