Marketing communications /
Egan, John, 1952-
Marketing communications / John Egan. - Fourth edition. - 415 pages : illustrations ; 26 cm
Includes bibliographical references and index.
9781529781212
Communication in marketing.
Marketing.
Advertising.
658.802 EGA 2023
Marketing communications / John Egan. - Fourth edition. - 415 pages : illustrations ; 26 cm
Includes bibliographical references and index.
9781529781212
Communication in marketing.
Marketing.
Advertising.
658.802 EGA 2023
